Thursday, 7 October 2010

shooting schedule

Our ideas vs. Goodwins Points of analysis

Genre characteristics

The genre of our music video is psychology/classic rock video. We chose this because of the relationship to the lyrics, for example ‘I’m sitting in a room made up of only big white walls’, which we have took to mean a padded room or hospital room. In order to portray this we are going to use cantered angles to show the insanity of the girl in the narrative part of the video. As well as this in order to show the conventions of a classic rock video we will have several meat shots of the lead singer and shot of the band performing. We are going to use props such as guitars, drums and microphones to show the conventions of a classic rock video and will use props such as white clothes and clip boards in the narrative of the video to show the conventions of psychology.

Relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

The relationship between the lyrics and the visuals will be illustrative for the most part. An example of this would be when the song goes ‘I’m sitting in a room made up of only big white walls’ in the video the viewer will see a girl sat in a room with white walls. This relationship between the lyrics and visuals will continue throughout the video for the most part.

Relationship between music and visuals

We plan on using jump cuts as well as several other shots which we will cut to the video to the beat of the music. This will create another relationship between the music and the video. When there are a lot of fast beats we plan on cutting the video quickly and vise-versa with the slower beats.

Need to sell artist

We plan on using a lot of meat shots of the lead signer, which is a convention of a lot of music videos. This convention is used to use the lead singer to sell their song. An example of this convention being used would be in Paramore, where a large amount of shots in their videos are of lead singer, Hayley Williams used to sell more records and practically use the face of the singer as advertising as Hayley will be associated with Paramore.

Voyeurism

We intend on making our music video more voyeuristic and entertaining to watch. Using voyeurism will attract teenage males to want to buy the song, however also teenage females will want to buy the song because of the female lead singer of a rock band, which is not a very common convention of a rock band. Due to this the target audience of our video is teenagers and young adults.

Intertextuality

In our music video we are going to use similar make up to Paramore’s lead singer and front woman, Hayley Williams. We chose to use this intertextuality to link our video to the original artist Paramore.

Monday, 4 October 2010

Wednesday, 29 September 2010

Thursday, 23 September 2010

Call Sheet.

Background of chosen song and lyrics breakdown.

Paramore - Fences

This song is track 10 on the bands second studio album written by Williams, Farro, David Bendeth.The album was produced by David Bendeth. Lead vocalist Hayley Williams explained the album was called Riot! because, "For us, the title ‘Riot!’ literally means an unbridled outburst of emotions. When we were writing, it seemed like our thoughts and emotions were coming out so fast that we couldn't control them. It felt like there was a riot within us. So the album takes our passion to a new level; it’s just all raw energy."

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Line start in red
Line end in green
Total in blue
Lyric block name in purple


VERSE 1
(0.09)I'm sitting in a room,(0.11) 2 seconds
(0.12)Made up of only big white walls and in the hall(0.14) 2 seconds
(0.14)There are people looking through(0.15) 1 second
(0.16)The window in the door(0.17) 1 second
(0.17)they know exactly what we're here for.(0.19) 2 seconds


(0.19)Don't look up, just let them think(0.21) 2 seconds
(0.21)There's no place else, you'd rather be. (0.23) 2 seconds

(0.24)You're always on display, for everyone to watch and learn from, (0.27) 3 seconds


BRIDGE
(0.27)Don't you know by now, you can't turn back (0.31) 4 seconds
(0.32)Because this road is all you'll ever have. (0.37) 5 seconds

CHORUS
(0.38)And it's obvious that you're dying, dying. (0.43) 5 seconds
(0.43)Just living proof that the camera's lying. (0.47) 4 seconds
(0.47)And oh oh open wide, 'cause this is your night, so smile, (0.56) 9 seconds
(0.56)'cause you'll go out in style.(0.58) 2 seconds
(1.00)You'll go out in style.(1.03) 3 seconds


VERSE 2
(1.06)If you let me I could,(1.08) 2 seconds
(1.08)I'd show you how to build your fences, set restrictions, (1.11) 3 seconds
(1.11)Separate from the world. (1.12) 1 second
(1.13)The constant battle that you hate to fight, just blame the limelight. (1.16) 3 seconds

(1.16)Don't look up, just let them think (1.18) 2 seconds
(1.18)There's no place else, you'd rather be. (1.20) 2 seconds


BRIDGE
(1.21)And now you can't turn back (1.24) 3 seconds

(1.25)Because this road is all you'll ever have. (1.30) 5 seconds


CHORUS
(1.31)And it's obvious that you're dying, dying. (1.35) 4 seconds
(1.36)Just living proof that the camera's lying. (1.39) 3 seconds
(1.40)And oh oh open wide, 'cause this is your night, so smile. (1.49) 9 seconds


BREAKDOWN
(1.50)Yeah, yeah you're asking for it (1.52) 2 seconds
(1.52)With every breath that you breathe in (1.55) 3 seconds
(1.56)Just breathe it in. (1.58) 2 seconds
(1.59)Yeah, yeah well you're just a mess (2.01) 2 seconds
(2.02)You do all this big talking(2.03) 1 second
(2.03)So now let's see you walk it, I said let's see you walk it. (2.09) 6 seconds


(2.10)SOLO (2.32) 22 seconds


BREAKDOWN
(2.32)Yeah, yeah well you're just a mess (2.34) 2 seconds
(2.35)You do all this big talking(2.37) 2 seconds
(2.37)So now let's see you walk it, I said let's see you walk it. (2.44) 7 seconds


CHORUS
(2.42)And it's obvious that you're dying, dying. (2.46) 4 seconds
(2.47)Just living proof that the camera's lying.(2.51) 4 seconds
(2.51)And oh oh open wide, yeah oh oh open wide.(3.00) 9 seconds
(3.00)Yeah, oh oh open wide,(3.04) 4 seconds
(3.04)'Cause you'll go out in style. (3.06) 2 seconds
(3.09)You'll go out in style. (3.12) 3 seconds


(3.13)OUTRO(3.15) 2 seconds

Treatment Sheet.

Research Question Results.

Background of chosen genre.

Friday, 17 September 2010

Background of chosen Genre

Alternative Rock
The term alternative was originated in the 1980s as a description for the previously named ‘new music’ and ‘college rock’. The genre covers post-punk, indie, rock, punk rock, underground rock e.t.c. Alternative rock is widely known for its rejection in the mainstream charts and through commercial culture. Commonly bands from this genre played smaller venues and clubs and gained their popularity through word of mouth.
1980s
Independent record labels where signing a majority of alternative groups and by 1984 a variety of bands influenced by 1960s rock influences where holding the scene. Throughout the 1980s this scene was mostly an ‘underground phenomena’ where occasionally a song or album would receive critical acclaim in the mainstream and commercial publications such as ‘Rolling Stone’. Alternative bands throughout the 1980s included The Cure, The Smiths, Sonic Youth, R.E.M., The Feelies, Violet Femmes and Paisley Underground.

This is a screen shot from The Cure’s video ‘Friday I’m in Love’ throughout the video there is a lot of performance and a narrative, which shows the band performing on a backstage area. There is a lot of costumes used throughout the video. The shots used cut to the music and a lot of cantered angles are used. Also voyeuristic shots are used in this video.


1990s
Throughout the beginning of the 1990s the alternative music scene became more popular with bands such as Jane’s Addiction, Dinosaur Jr, Nirvana and The Smashing Pumpkins. A particular breakthrough within the alternative genre through to mainstream was Nirvana’s album ‘Nevermind’ and the single ‘Smells Like Teen Spirit’. This album not only popularised grunge but also established a breakthrough for alternative music to commercial culture. However by the end of the decade the mainstream success alternative music had been enjoying began to slowly decline due to many factors including the death of Kurt Cobain in 1994, Oasis’ third album ‘Be Here Now’ released 1997 which received poor reviews, Blur began to incorporate their influences from American rock. Also a large signifier of alternative’s recline was the hiatus of the popular festival due to the unsuccessful attempt to find a headliner in 1998.

This Nirvana video is very obscure, more so than the Cure video showing a development of alt-rock music videos. There is a lot of layering shots on top of each other to disfigure the imagery. The shots morph in time to the music and there is a lot of performance with the band used as well as symbolism with a gun showing impurity and water, which represents cleanliness and new life showing the integration between baptism and religion and most rock groups.


2000s
Several alt-rock bands emerged including The Strokes, Franz Ferdinand and The Rapture. It was stated in Entertainment Weekly in 2004 "After almost a decade of domination by rap-rock and nu-metal bands, mainstream alt-rock is finally good again."

This music video is very graphical with shots and background imagery cutting to the beats. A lot of different shots are used with cantered angles and zoom in. The obscurity has developed further into obscuring the band and narrative into robotic-like dummies showing and even further development from The Cure and Nirvana.


Thursday, 16 September 2010

Primary Audience Research


I have printed these questions out and will be asking people to fill them in.

1. Do you enjoy music within the Rock genre?


2. Can you think of any artists who may be a part of this genre?


3. What clothing/accessories would you expect to see a female artist of this genre wearing?


4. Which type of music video do you prefer?

Amplification (Mostly lip syncing and sound beats with a lot of the lyrics reflected in the action.)
Illustration (Doesn’t always reference the lyrics of the song, yet retains some meaning.)
Contradicting (Where the video is not related to the song.)

5. Do you feel female artists could still look visually attractive whilst wearing a ‘trademark’ face paint/makeup?
Yes     No

6. Do you enjoy seeing a narrative run throughout a music video?
Yes     No

7. When watching a music video, what do you prefer to see?
A mix of performance and narrative.
All Performance.
All Narrative.

8. When watching music videos, which of the following camera shots do you enjoy seeing most and why?

Mechanical/Crane Shots
Crash/Cut Zooms
Point Of View Shots

9. Are there any particular features you would expect to see in a Rock video? If Yes, what features?
Yes     No